Beginning her career as a counter manager for Clinique half a lifetime ago, Emma Heatherman developed a passion for skin care at an early age. After seeing amazing results in her own skin by following a regimented skin care program, she researched performance ingredients and treatments while she lived in Europe and Asia. Once back in the United States, Emma studied and became a Licensed Medical Esthetician.
Emma recently relocated her practice closer to the beaches with Mitzi at Looks and Company, The Salon, in the strip center at 2525 Pasadena Ave. S. on the causeway between South Pasadena and St. Pete Beach.
Emma’s passion for skin care helps her clients discover, reveal and maintain their own most beautiful skin. This is what drives her to stay informed on the latest, cutting edge techniques and technology in the dynamic, ever changing ﬁeld of skin-care. Specializing in Acne and Anti-Aging treatments, Emma embraces results-oriented skin care, including Oxygen Infusion Therapy and Phototherapy.
Her certiﬁcations include:
• Paramedical esthetics
• Advanced chemical peels
• Advanced microdermabrasion
• Dermaplaning and ReJuvapen
• Collagen Induction Therapy
• European Facial Massage
“It goes without saying that one can’t reverse in a single visit a lifetime of little care, but the second best time to start taking care of your body’s largest organ is NOW”, says Emma.
“It is amazing how far we can get within a week or two, and many clients only need occasional treatments after learning how to nurture and protect their own skin with the top quality products I can recommend. That is why I have openings for new clients now.” For a free consultation and your ﬁrst step towards your most beautiful skin today, call Emma direct at (727) 430-4373. Be sure to tell her you read about her in Paradise NEWS.
Looks & Company, The Salon
2525 Pasadena Avenue S.,
South Pasadena, FL 33707
Article by Peter A. Roos
The city is looking for volunteers to help with the 31st Annual Artspring Exhibition. Shifts are available on the following dates March 27 – April 3, 2017. Please consider donating a few hours of your time.
Artists are also needed to exhibit their artwork in the following mediums: clay, fiber, wood, metals, glass, photography, paper or paint. Sculptures may be submitted in clay, wood, metals or glass. First, Second and Third Place ribbons will be awarded in three categories (artwork, photography, and sculpture), along with the Mayor’s Award and Honorable Mention ribbons. No entry fee required.
To register or for more information, please call City Hall at 347-4171.
The Cities of St Pete Beach and South Pasadena are looking for boats to participate in the annual Boat Parade event. This event is held on Friday, December 2nd with boaters lining up at Blind Pass Bridge by 5:45pm. Prizes include $2500.00 for Best Overall as well as second through fourth place prizes in two categories (all boats over 25’ and all boats under 25’).
The boat parade starts at 6:00pm at the Blind Pass Bridge and heads south to the Bayway Bridge. Start off your holiday season with some holiday cheer! Go to www.spbrec.com for more information including the parade route and boater application.
If you are not putting a boat in but still want to enjoy the festivities you can join us for our tree lighting event in the park the same night. This free event will be held at Horan Park, 7701 Boca Ciega Dr. Enjoy music, hot chocolate, face painting, and a special visit from SANTA!
For more information call 727-363-9264.
The Pinellas County Sheriff’s Office issued the new Barrier Island Re-Entry Program last April. The City of South Pasadena is not a part of the Barrier Island Re-Entry Program, but please beware that reentry following an emergency may be restricted depending on the amount of damage and debris. Any valid photo ID such as a driver’s license will be sufficient to re-enter residential areas (when they are safe to re-enter). Remember, the majority of South Pasadena is a Level A evacuation zone, so you can expect to evacuate if a hurricane is heading toward the area. Please make your emergency preparations early! For a list of the barrier islands and the re-entry program visit: http://pcsoweb.com/15-045-pinellassheriff-launches-new-barrier-island-re-entryprogram. Turn to page three for more hurricane information.
On May 9th 2013, Paradise News received a Letter from the Editor addressing new Red Light legislation that would limit the fine for Red Light Camera Violations across the state of Florida to just under $250. The legislation also created a new system for violators to contest the violations and received their fair hearing in court. We applaud the effort of our State’s legislative branch to address the issue of excessive fines, however, it is equally important that they address the standardization and safety of existing yellow light timing.
Local communities, including South Pasadena, have been identified by online news sources and recognized by locals as having shorter Yellow Light times than surrounding areas and safety regulations dictate. Channel 10 News found that South Pasadena had garnered $2 million in fines during 2012 with a yellow light time of 3.6 seconds, instead of the FDOT’s suggested safe 5-second interval. This shortening creates several difficulties for drivers including:
-Inconsistent expectations of stopping times
-Unsafe amount of time to react to a changing light (This problem is especially troubling giving the aging population of our area.)
When it comes to inconsistent stopping times, the trouble is clear. Coming out of St. Pete Beach you are going to expect certain yellow light lengths given the numerous lights you hit along Gulf Blvd. Once you hit South Pasadena, however, that length will change and if you (or the driver behind you) do not change your behavior there is going to be a problem. The City of South Pasadena has profited dramatically from their yellow light times and the addition of Red Light Cameras. As many locals know about these notoriously short yellow lights, however, they may account for the change in the yellow light time and hit those brake a little harder than the person coming up behind them was expecting. BOOM! The tourist, unaware of our unique traffic signal system, expects a longer yellow light than the local in front of them.
The other unfortunate circumstance is that the length of the yellow light simply does not give drivers ample amount of time to stop. Drivers need enough time to slowly come to a full stop before the light turns red. With an aging population, some of our local drivers, snow birds or even just your average distracted driver, it is even more important that our yellow lights accommodate safe stopping.
We must remind our local officials that as a community fines are not our main concern when it comes to driving. Traffic Safety is our priority. Drivers should not have to choose between a fine and being rear-ended. Longer, more consistent yellow lights across Pinellas County and across the state of Florida will facilitate safe driving for all. Fines should be used to discourage unsafe driving practices not raise funds for local governments. If you would like to encourage your local or state official to redress their priorities when it comes to red light cameras, please visit our Florida Officials page here.
For more information on the Federal Highway Administration’s suggestions for Making Intersections Safer visit their website here.
Date: May 2013
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